Xuan
Zhang.
EDUCATION JOURNEY
My Path: From Code to Design to Code
My journey blends technology, design, and business. With a background in Electronic Finance, I developed strong analytical skills and a deep understanding of systems. My first master’s in HCI led me into UX and product design, bridging user needs with digital experiences. To expand my technical expertise, I pursued a second master’s in Computer Science. Now, I integrate finance, design, and engineering to craft innovative, user-centric solutions driven by logic and creativity.
Fairleigh Dickinson University Vancouver Campus
Master of Science in Applied Computer Science (MSACS)
Graduating in April 2025, Vancouver
What I've learned:
Reinforcement Learning, Hardware Prefetching, Operating Systems, Data Structures & Algorithms, Game Development, Machine Learning, C++, C#, Python, SQL, Shell Scripting, HTML, CSS, React, Node.js.
University of Maryland - College Park
Master of Science in Human-Computer Interaction
Graduated May 2017, Maryland, USA
What I've learned:
HCI, user research methods, game design, IoT, accessible design, UX design, data visualization, interaction design, usability testing, heuristic evaluation, gamification, smart devices, sensor-based interactions, universal design principles, assistive technology, human-centered AI, AR/VR interactions, multimodal interfaces, cross-platform experience design.
University of Liverpool
Bachelor of Science in e-Finance
Graduated July 2015, Liverpool, UK
What I've learned:
Financial management, securities markets, database management, algorithmic problem-solving, software engineering, scripting languages, multi-agent systems, E-commerce technologies, automated trading, computational finance, data analysis, statistics, game theor, human-centric computing, R, Java, PHP, Perl.
WORK
EXPERIENCE
From designing sleek interfaces to solving deep usability challenges, I turn complexity into intuitive interactions that feel effortless.
Temu (Pinduoduo)
Growth Designer
Dec. 2022 - Dec. 2023, Shanghai, China
Project Link:
Key Achievement: Drove a 22% increase in user engagement through gamification strategies and boosting new user payment conversion rate by 18%.
Gamification Strategy: Designed and launched 5 in-app games (e.g., Hart Tricks, Cash Tree), increasing DAU by 60,000+ and improving 30-day retention by 18.6% through effective incentives. Developed a referral mechanism that boosted social sharing by 35%, driving 25% of new user acquisitions.
Cross-Channel Marketing: Created SMS, email, and in-app campaigns (e.g., Buy X Get Y Free), driving a 20% GMV uplift, increasing purchase rates by 20%, and maintaining a long-term ROI of 1.2+.
New User Zone: Developed an exclusive section for new users, featuring personalized promotions (e.g., first-order discounts, special-priced items), leading to a 14% increase in add-to-cart users, 18% boost in payment conversions, and 10% growth in new user traffic.
Influencer Marketing: Designed the Temu Affiliate Program webpage, attracting 2,000+ influencers. Designed customized influencer profile pages (e.g., Influencer’s Pick), improving checkout rates by 17.6% and driving a 16.42% GMV uplift.
SF Express
Senior Product Designer
June 2020 - June. 2022, Shanghai, China
Project Link:
FENDI Non-merchandise Management System: Collaborated with the Fendi Supply Chain team to design a system for managing PR samples and spare parts. Led the design of a role-based app and web platform, integrating SF-CLOUD for seamless access to logistics services (e.g., real-time tracking, door-to-door pickup). The system reduced sample loss by 50% and improved logistics efficiency by 30%.
B2B Cloud-based SaaS Platform: Designed SF B2B SaaS platform Givmefy, optimizing user registration and enhancing user engagement with contextual dashboards. Enabled small and medium-sized businesses to seamlessly integrate with SF Express logistics, improving supply chain efficiency.
e-Commerce ERP Systems: Designed and integrated ERP, OMS, and WMS systems based on customized user needs, enabling SF Express clients to synchronize order and logistics data across major Chinese e-commerce platforms, streamlining order management and shipment tracking in a unified system.
Tianrang Intelligent Technology
Senior Product Designer
June 2020 - June. 2022, Shanghai, China
Project Link:
Situational Awareness System – "Smart City”: Designed an AI-driven data visualization system for real-time urban analytics in Shanghai, improving resource allocation and enabling real-time issue detection through interactive dashboards and maps.
Big Data Crime Detection System: Developed a big data and graph visualization platform powered by
knowledge graphs, enabling law enforcement to track criminals in real time. Conducted user interviews and usability tests to bridge the gap between users and data, facilitating large-scale data analysis with cognitive analytics.
Optimized Force-Directed Graph: Worked with algorithm engineers to create an intuitive force-directed graph layout for visualizing complex data networks. Designed interactive features like drag-and-drop, enabling users to dynamically explore relationships, uncover patterns, and navigate large datasets.
Decentralized Mobile Application: Led UX design for Blockbate, a blockchain-based debating app.
Integrated decentralized identity verification and conducted usability testing to refine the experience,
ensuring seamless user interactions.
Corporate Website: Designed a responsive, scalable website for a Web3 audience, featuring intuitive
navigation and blockchain insights. Collaborated with marketing to implement SEO strategies, boosting
visibility in the blockchain space
Esports Online Debating Platform: Designed the UI architecture and user experience of Doisk, an online eSports debating and betting platform. Developed and implemented UI/UX designs into a scalable, high-performance web application using PHP, JavaScript, jQuery, and AngularJS.
SKILLS
My skill set bridges design, testing, and engineering to create seamless, meaningful experiences.
Design
Illustration & UI graphics, strategy & visioning,
user flows, storyboarding, wireframes & prototypes, style guides & pattern library, responsive design, typography, iconography, motion design, accessibility design, interaction design, information architecture, Figma, Sketch, Adobe XD
Research
Surveys, interviews, journey maps, contextual inquiry, affinity analysis, persona hypothesis, competitor analysis, heuristic evaluation, cognitive walkthroughs, ethnographic research, focus groups, diary studies, qualitative & quantitative analysis, behavioral psychology
Testing
A/B testing, remote testing, in-loco usability testing, moderated & unmoderated testing, heatmaps, clickstream analysis, accessibility testing, cognitive walkthroughs, card sorting, think-aloud protocol.
Programming
Java, C, C++, Python, Shell Programming, JavaScript, HTML / CSS, R, Assembly Language, React / Native, Vue.js, Angular, Webpack, PHP, Perl, SQL, Node.js, TensorFlow, Keras-RL Boot, PyTorch, Bash Scripting, Git